Let me help you re-ignite your own fire. These are my own insights, tips, trends, and resources from the marketing industry.
As companies continue the race to figure out how Digital Marketing can work for their organizations, don’t forget that it is indeed a race!
Road maps are nothing new. You’ve heard about them in the past, and you’ll continue to hear about them in the future. If your organization doesn’t have one, it’s something you’ll need to create ASAP.
If you like what I’ve shared with you so far, there’s a lot more where that came from! Don’t miss out…
During one of my first projects, I was in charge of sending out promotional e-mails that were aimed to generate leads for the Sales team. Anytime a call-to-action was clicked, we’d send that to Sales as a lead that had a higher likelihood to buy. Unfortunately, on this particular send, we mistakenly failed to separate the call-to-action clicks from the unsubscribes, so the Sales team received both interested prospects who wanted to be called right away, along with a vast majority who wanted to be left alone. Obviously, Sales was not happy and Marketing was pretty embarrassed. Luckily, the Project Manager noticed that Marketing had spent hours and many long nights learning how to execute our new e-mail system, which by then we knew very well. We made a mistake, sure, but we also learned how to use the platform in the process. The task of separating the unsubscribes from the call-to-action clicks was a quick fix, and we were able to move forward with lead generation activities. Sure, we could have been shut down right then and there in fear of doing it again, but instead, we moved the company forward in more ways than one.
I will help you avoid the rookie mistakes.