I’ve recently re-ignited my business entity… and I enjoy keeping the world updated on my thoughts and progress throughout.

This is my third stint, backed up by over 10 years of experience from the corporate world. The first time, frankly, I had no idea what I was doing. I did simple things like setup a bank account, create a website, create the service offering, do some basic marketing…but it was all disconnected and it was more of a hobby than anything else.

The second time I had seen up close and personal how other companies established new services or took themselves from small to medium sized. I built on all of those experiences and ended up securing over five clients.

This time, the focus is on scaling and turning it into a true business, rather than just me as an Independent Consultant. Here are things I’ve learned so far:

1 – Keep a strict routine
My second stint started in January of 2017. I found I loved my new found time to myself and how enjoyable it was to sip coffee on my couch through the morning while writing blogs and sending e-mails. One morning I woke up, though, realizing I was well rested and somewhat bored … and I started driving myself crazy without having my daily agenda’s defined. The past ten years I always had a time I needed to be at work, a To Do List to move me through the day and various activities that let me burn off energy. That was all gone and I found myself getting anxious sitting in my condo all day.

The solution was to develop a strict routine and follow it no matter what. These days, I wake up, eat breakfast (and I’m only allowed one cup of coffee) and shower before 8 am.  I am not allowed to be at home between the hours of 10 am – 4 pm and have to achieve at least 10,000 steps someway, somehow… Finally, I need to attend a non related work event or do something social at least three times per week.

I find it works, too. Once the engine is started, it’s easy to keep it running and somewhat enjoyable to shut it back down at the end of a long day.  Shutting it off and on, though at random isn’t… and is exhausting.

2 – Friends and family are everything
Being an entrepreneur can be lonely in the beginning. Luckily, that problem goes away once you sign enough clients to keep you busy.

Especially in the beginning, I found it’s imperative to keep a good support team. One thing I find fascinating about the corporate world is that it took up all my time. I worked around the clock and any free time I had was spent collecting myself so I could do it all over again. That goes away once you’re on your own.

At the same time, I’ve been catching up with friends from middle/high school, college and from when I first moved to Milwaukee. It’s always great to see them and I always leave with an extra boost in my step … It makes you remember your roots and who you really are. My best friend is getting married this year and I’m the best man. I find myself feeling fortunate I have time to actually be around and celebrate our friendship before he ties the knot…rather than just working all the time and making what otherwise would have been just a guest appearance at his wedding…

3 – Sales cures all
Being an entrepreneur can also bring uncertain times..at times. Cutting off your income and then spending your own money to generate business is very uncomfortable. It makes you question your confidence, general ability and sanity.

I find it funny, though. Last Friday (4/20) I sold a deal with a Law firm…and everything was immediately fine. No worries about anything whatsoever…all was right in the world…and then I took a nap.

4 – Get monkeys off your back
Truth be told, I never fully understood the phrase until now. Like anyone, there are tons of things that bother me and I find that my brain is at times wired to spend all of its time analyzing what it doesn’t like. This worked great in the corporate world, because companies had problems they were relying on me to solve and I was eager to dig in.

When you’re trying to build a business, though..it’s counter productive to spend time being mad about things that happened in the past. I find it’s more important than ever to get mad about it, get over it, try to solve it if possible and then move on.

Every week I write down something that bothers me and I keep it front and center where I can see it in my home. I refuse to be afraid of it or let it stop me from getting on with life. I do allow myself to try out various solutions and then I tell myself, “Okay so we know this bothers you…now what? What’s next?” and then I carry on.

I’d say I’m 50/50 right now. Some things I can solve, others I just have to fall on my sword or accept that I can’t change the situation, just learn from it. My dad told me something interesting the other week. Bringing up the failure or trying to solve something that isn’t solvable can also prevent the wound from healing on the other side, too. Sometimes you’ve got to just let it go or at least give it some time…

It’s not always easy, but it’s usually not that hard either… and I feel this is something I can become really good at.

5 – Appreciate what you’re doing
There are going to be so many errors and bumps when you first start out. Like anything in life, though, it’s all about the journey and racking up more wins than losses. If you’re lucky, even the initial losses will be viewed as wins in the long run and it’s the sort of thing you’ll be longing for after you’ve mastered the art of it.

Being an entrepreneur tests my will, my determination and my spirit. I worry constantly about those things..and then tell myself if I wasn’t worried, there would probably be a bigger problem :-).

It also allows you time to pursue other interests. For me, I had no idea that I enjoyed writing so much (hence blogs like this one). It’s something I want to continue to do more of.


James Pellizzi helps companies align the right people, processes and technology needed to enhance their marketing efforts. He loves meeting new people, networking and talking about new ideas. Please e-mail him at James.Pellizzi@strategicdigitalmkting.com or fill out this form if that also sounds like you.

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