I’ve walked in your shoes.
During one of my first projects, I was in charge of sending out promotional e-mails that were aimed to generate leads for the Sales team. Anytime a call-to-action was clicked, we’d send that to Sales as a lead that had a higher likelihood to buy. Unfortunately, on this particular send, we mistakenly failed to separate the call-to-action clicks from the unsubscribes, so the Sales team received both interested prospects who wanted to be called right away, along with a vast majority who wanted to be left alone. Obviously, Sales was not happy and Marketing was pretty embarrassed. Luckily, the Project Manager noticed that Marketing had spent hours and many long nights learning how to execute our new e-mail system, which by then we knew very well. We made a mistake, sure, but we also learned how to use the platform in the process. The task of separating the unsubscribes from the call-to-action clicks was a quick fix, and we were able to move forward with lead generation activities. Sure, we could have been shut down right then and there in fear of doing it again, but instead, we moved the company forward in more ways than one.
I will help you avoid the rookie mistakes.
First, a little bit about the road that led me here:
I’ve spent over 10 years in Marketing – all things Price, Promotional, Place, and Product. I’ve also spent over 5 years in Customer Relationship Management, and over 3 years working with Marketing Automation, not limited to platform selection, platform setup, campaign management, scoring models, personalization and asset management, reporting and above all else, lead generation.
Not always a picnic
I spent years setting up Customer Relationship Management Systems. I told Sales people time and time again how great it was they could operate in the cloud. They looked at me like it was Big Brother, and it wasn’t until I started working in Marketing Automation that I learned how to increase adoption. Give them good leads. Give them the leads in the CRM so the organization can track ROI back to them.
But above all else, make mistakes. Mistakes are good for you.
A Marketer’s Code of Ethics
Because people are fickle and technology is in rapid growth, a marketer’s world is always in flux. You must move with the current without getting swept away. I wrote an article about my own personal code of ethics: my modus operandi that establishes a foundation for optimal performance in any given situation.
What does Digital Marketing mean to your organization?
Tasked with writing a plan is no easy feat. I will help chart out your organization’s digital marketing road map, define your business objectives, align your people, processes, and platforms that need to be in place. Then we will bulldoze through some Quick Wins to gain confidence. Never fear. Perfection arrives in time, as I can remain a Technical Consultant as we work through the details.
I want the Midwest to be a hub of information and innovation for all things Digital Marketing. I could work anywhere, but I’ve chosen Milwaukee, WI as my home and place of operation to show the world you don’t need to be in San Francisco, Chicago or New York to be a leader in this space.
Outside of work, I’m an avid runner, traveler, self-appointed movie snob and uncle to four wonderful nieces and nephews.