Category: Digital Marketing

+ E-mail Marketing

Automate E-mail Marketing with these 5 steps

Have you been thinking about establishing E-mail Marketing at your company? Assuming you have all the approvals needed, below are steps to realize that goal. No more excuses! 1 – Sign up for a Mail Chimp Account There are many E-mail and/or Marketing Automation platforms out there. If budget is an issue, you can do everything you need to for $50.00 per month with … Read More Automate E-mail Marketing with these 5 steps

+

Battle Royale: Salesforce Marketing Cloud or Pardot?

Marketing Cloud or Pardot? Salesforce has two amazing Marketing Automation platforms on their hands. Marketing Cloud (formerly Exact Target) and Pardot. It can be difficult for a company to pick which one is right for them. Salesforce Account Executives will certainly tell you, but below is an inside scoop from someone who has worked at multiple agencies and saw the Pro’s and Con’s of … Read More Battle Royale: Salesforce Marketing Cloud or Pardot?

+

The train is leaving. We want you on it, but it is leaving…

Are you an entrepreneur or a younger individual poised to take over some leadership duties at your company? If so, you may find it’s difficult at times to sell new initiatives, especially as it relates to Digital Marketing and Digital Transformation. Here are some tips to help you on your journey. 1 – Put yourself in the current leaders’ shoes … and show some … Read More The train is leaving. We want you on it, but it is leaving…

+ Marketing Automation Project Plan

5 Tips for creating a Marketing Automation Project Plan

Are you looking to create a Marketing Automation Project Plan for your organization?  Before you create a Marketing Automation Project Plan, ask yourself this question.  How do you eat an elephant? One bite at a time.   Marketing Automation is no different. Take your time when you’re starting out and make sure you have certain resources in place.  Here are five tips to consider:   … Read More 5 Tips for creating a Marketing Automation Project Plan

+

Marketing Automation and Social Media | Stronger Together

Social media has become an integral part of our life, both personally and professionally. This is especially true for business owners looking to connect with customers and potential customers.  Social Media and Marketing Automation are stronger together.  Having a strategy is important, so that’s the first step.  You should identify an objective for the project and ask yourself how it will benefit the organization.  … Read More Marketing Automation and Social Media | Stronger Together

What is Marketing Automation?

Marketing Automation isn’t so much a tool as it is a set of different technologies and processes. It started when companies were onboarding commercial processes through a CRM system. As a result, among the streamlined processes was filling sales people’s pipelines with leads. Before this, the number one request of Marketing Departments was “Give me leads! Any of them!” They were hungry. Now they … Read More What is Marketing Automation?

+

5 Reasons you need a Digital Transformation strategy.

What companies are now hungry for is a strategy that ties those elements together. Components such as SEM, PPC, Email Marketing, Web Personalisation, Branding, etc.

[Video Series] Part 3 of 3: Scoring Model and CRM Integration

In the last Video Series Post, we charted out the Digital Landscape and defined Marketing Automation for your organization. Now it’s time to tie everything together with a scoring model and CRM Integration. Transcript: Hi – my name is James Pellizzi and I help companies set up Marketing Automation. Last time we talked we defined Marketing Automation and charted out The Digital Landscape. Now, … Read More [Video Series] Part 3 of 3: Scoring Model and CRM Integration

[Video Series] Part 2 of 3: The Digital Landscape

In the last Video Series Post, we defined what Marketing Automation was. Now that we know, we can chart out the Digital Landscape and determine how it will work for your organization. TRANSCRIPT: Hi my name is james pellizzi. Last time we talked we defined what marketing automation is.  Now that we know we are going to chart out what that looks like on … Read More [Video Series] Part 2 of 3: The Digital Landscape

[Video Series] Part 1 of 3: Defining Marketing Automation

Companies are in a race to establish Marketing Automation for their organization. Before you can do that, you must first understand what it is.

+

Spam Words to Avoid

Here is a list of Spam words to avoid. 4U Claims you are a winner For instant access Accept credit cards Claims you registered with Some Kind of Partner For just $ (some amt) Act now! Don’t hesitate! Click below Free access Additional income Click here link Free cell phone Addresses on CD Click to remove Free consultation All natural Click to remove mailto … Read More Spam Words to Avoid

+

I like to Score

It’s true. I’ve hooked up with Pardot, Eloqua, Marketo and many other Marketing Automation platforms.